About
About Buna Street Collective
Founded to help ambitious businesses, leaders, and organisations grow with greater clarity, stronger strategy, and a more equitable approach to success.
Meet the Founder
Elizabeth Anyaegbuna
Founder & Lead Strategist
Elizabeth Anyaegbuna is a commercial media leader, strategist, founder and speaker with 20+ years of experience across advertising, media and equitable leadership.
She has held senior commercial roles at Sky Media, Turner Broadcasting, Viacom and A+E Networks, and most recently built ad sales operations from scratch at Frame Advertising for FAST and Connected TV channels. She founded 16x9Media and now leads Buna Street Collective, bringing together commercial strategy, media expertise and equitable growth practice.
Alongside her commercial work, Elizabeth chairs the Board of Trustees at BelEve UK and co-founded Join Our Table, a platform amplifying Black female talent in marketing and media. She is a former President of BLOOM UK and co-author of the industry Allyship Code of Conduct.
Recognition includes:
How We Work
Our approach
We work closely with clients to understand their current position, goals, and barriers — then develop focused, practical support.
Strategic, not generic
We develop focused plans grounded in your specific context — not off-the-shelf frameworks applied regardless of fit.
Collaborative, not performative
We work alongside you, combining your knowledge of your business with our commercial and strategic expertise.
Everything connects back to a commercial outcome
Every recommendation connects back to measurable commercial outcomes. Strategy without accountability is just advice.
Tailored, not one-size-fits-all
We take time to understand where you are, where you want to go, and what is getting in the way — before proposing any approach.
Our Mission
What we stand for
We exist to help businesses and organisations grow in ways that are both effective and fair.
That means helping leaders make better decisions, build stronger foundations, create more inclusive environments, and unlock opportunities that might otherwise remain out of reach.
We are especially passionate about supporting ambitious founders, underrepresented businesses, and organisations that want to create change that shows up in the numbers.